Strategic View of Marketing: A detail Study of Strategic Marketing/ Isaac, Jayant.
Material type: TextPublication details: New Delhi: Himalaya publishing House, 2012.Description: 437 pISBN:- 9789350970157
- 23 658.802 ISA
Contents:
1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Tetso College Library Commerce & Management | Non-fiction | 658.802 ISA (Browse shelf(Opens below)) | Available | 7217 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8005 JAY Business Marketing / | 658.8005 JAY Business Marketing / | 658.802 GOD Unleashing the Ideavirus / | 658.802 ISA Strategic View of Marketing: | 658.802 KIM Blue ocean Strategy : | 658.802 KIM Blue Ocean Shift : | 658.802 KIM Summary of blue ocean strategy / |
1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;
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