Strategic View of Marketing: (Record no. 3798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171101b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350970157 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Item number | ISA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Isaac, Jayant. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic View of Marketing: |
| Remainder of title | A detail Study of Strategic Marketing/ |
| Statement of responsibility, etc. | Isaac, Jayant. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Himalaya publishing House, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 437 p, ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Strategy : An Overall View;<br/>2. Strategic Marketing : An Introduction;<br/>3. Product and services Strategies;<br/>4. Competitive and turnaround Strategies;<br/>5 Distribution Strategies;<br/>6. Cooperate Strategies;<br/>7 The Strategies in Action;<br/>Case Studies;<br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 01/11/2017 | 1250.00 | 658.802 ISA | 7217 | 01/11/2017 | 01/11/2017 | Books |