Strategic View of Marketing: A detail Study of Strategic Marketing/ Isaac, Jayant.

By:

Isaac, Jayant

Material type: Text

TextPublication details: New Delhi: Himalaya publishing House, 2012.Description: 437 pISBN:

9789350970157

DDC classification:

23 658.802 ISA

Contents:

1. Strategy : An Overall View; 2. Strategic Marketing : An Introduction; 3. Product and services Strategies; 4. Competitive and turnaround Strategies; 5 Distribution Strategies; 6. Cooperate Strategies; 7 The Strategies in Action; Case Studies;

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.802 ISA (Browse shelf(Opens below))	Available		7217

1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;

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