Strategic View of Marketing:
Isaac, Jayant.
Strategic View of Marketing: A detail Study of Strategic Marketing/ Isaac, Jayant. - New Delhi: Himalaya publishing House, 2012. - 437 p, ;
1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;
9789350970157
658.802 / ISA
Strategic View of Marketing: A detail Study of Strategic Marketing/ Isaac, Jayant. - New Delhi: Himalaya publishing House, 2012. - 437 p, ;
1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;
9789350970157
658.802 / ISA