Strategic View of Marketing:

Isaac, Jayant.

Strategic View of Marketing: A detail Study of Strategic Marketing/ Isaac, Jayant. - New Delhi: Himalaya publishing House, 2012. - 437 p, ;

1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;



9789350970157

658.802 / ISA

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