Customer Relationship Managements: Bhat,K Govinda.
Material type: TextPublication details: New Delhi; Himalaya publishing house, 2016.Description: 236 pISBN:- 9788184885798
- 23 685.812 BHA
Contents:
Contents
1.Introduction
2. CRM Strategy and CRM Building Blocks
3. Types of CRM
4. CRM in Marketing
5. Customer Life-cycle care: Leveraging Customer service to achieves CRM success
6. CRM in e-business
7. CRM Planning
8. CRM Implementations
9. Sale Force Automation
10. Call Center
11. CRM and data Warehousing
12. HRM in CRM
13. CRM; Customer Retention Strategy
14. CRM- Opportunities and challenges Case Study
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Tetso College Library Commerce & Management | Non-fiction | 685.812 BHA (Browse shelf(Opens below)) | Available | 6799 | ||
Books | Tetso College Library Commerce & Management | Non-fiction | 685.812 BHA (Browse shelf(Opens below)) | Available | 6800 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
685.3 KHA Human Resource Management / | 685.45 PRA Business Communication; | 685.812 BHA Customer Relationship Managements: | 685.812 BHA Customer Relationship Managements: | 685.83 MIS Modern Marketing Research: | 687.0688 AGI The end of fashion : | 808.840954165 ELI Insider perspectives: Critical essays on literature from Nagaland / |
Contents
1.Introduction
2. CRM Strategy and CRM Building Blocks
3. Types of CRM
4. CRM in Marketing
5. Customer Life-cycle care: Leveraging Customer service to achieves CRM success
6. CRM in e-business
7. CRM Planning
8. CRM Implementations
9. Sale Force Automation
10. Call Center
11. CRM and data Warehousing
12. HRM in CRM
13. CRM; Customer Retention Strategy
14. CRM- Opportunities and challenges Case Study
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