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Customer Relationship Managements:

Bhat,K Govinda.

Customer Relationship Managements: Bhat,K Govinda. - New Delhi; Himalaya publishing house, 2016. - 236 p, ;

Contents
1.Introduction
2. CRM Strategy and CRM Building Blocks
3. Types of CRM
4. CRM in Marketing
5. Customer Life-cycle care: Leveraging Customer service to achieves CRM success
6. CRM in e-business
7. CRM Planning
8. CRM Implementations
9. Sale Force Automation
10. Call Center
11. CRM and data Warehousing
12. HRM in CRM
13. CRM; Customer Retention Strategy
14. CRM- Opportunities and challenges Case Study

ISBN: 9788184885798

Dewey Class. No.: 685.812 / BHA

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