Customer Relationship Managements: Bhat,K Govinda.

By:

Bhat,K Govinda

Material type: Text

TextPublication details: New Delhi; Himalaya publishing house, 2016.Description: 236 pISBN:

9788184885798

DDC classification:

23 685.812 BHA

Contents:

Contents 1.Introduction 2. CRM Strategy and CRM Building Blocks 3. Types of CRM 4. CRM in Marketing 5. Customer Life-cycle care: Leveraging Customer service to achieves CRM success 6. CRM in e-business 7. CRM Planning 8. CRM Implementations 9. Sale Force Automation 10. Call Center 11. CRM and data Warehousing 12. HRM in CRM 13. CRM; Customer Retention Strategy 14. CRM- Opportunities and challenges Case Study

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	685.812 BHA (Browse shelf(Opens below))	Available		6799
Books	Tetso College Library Commerce & Management	Non-fiction	685.812 BHA (Browse shelf(Opens below))	Available		6800

Contents
1.Introduction
2. CRM Strategy and CRM Building Blocks
3. Types of CRM
4. CRM in Marketing
5. Customer Life-cycle care: Leveraging Customer service to achieves CRM success
6. CRM in e-business
7. CRM Planning
8. CRM Implementations
9. Sale Force Automation
10. Call Center
11. CRM and data Warehousing
12. HRM in CRM
13. CRM; Customer Retention Strategy
14. CRM- Opportunities and challenges Case Study

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