Advertising and Sales Management Shweta Verma & Amit Arora English

By:

Verma Shweta

Material type: Text

TextPublication details: New Delhi Black Prints 2013Description: vi-240 p. Hard bound 14.5 * 22.4 cmISBN:

978-93-82036-08-1

DDC classification:

23 659.1 VER

Contents:

1.Communication Process 2.Advertising 3. Economic,Social,and Regulatory Aspects 4. Advertising Process 5. Advertising Objectives 6. Advertising Budget 7. Media Selection,Planning and Scheduling 8. Advertising Agencies and its roles 9. Selling and sales Management 10. Sales Force Management 11. Sales Organization 12. Sales Budget 13. Sales Promotion 14. Brands 15. Financial Planning and Forecasting

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	659.1 VER (Browse shelf(Opens below))	Available		11388

1.Communication Process
2.Advertising
3. Economic,Social,and Regulatory Aspects
4. Advertising Process
5. Advertising Objectives
6. Advertising Budget
7. Media Selection,Planning and Scheduling
8. Advertising Agencies and its roles
9. Selling and sales Management
10. Sales Force Management
11. Sales Organization
12. Sales Budget
13. Sales Promotion
14. Brands
15. Financial Planning and Forecasting

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