Advertising and Sales Management (Record no. 7235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00831nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220317b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-82036-08-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | VER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma Shweta |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Sales Management |
| Statement of responsibility, etc. | Shweta Verma & Amit Arora |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Black Prints |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi-240 p. |
| Other physical details | Hard bound |
| Dimensions | 14.5 * 22.4 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.Communication Process<br/>2.Advertising <br/>3. Economic,Social,and Regulatory Aspects<br/>4. Advertising Process<br/>5. Advertising Objectives<br/>6. Advertising Budget<br/>7. Media Selection,Planning and Scheduling<br/>8. Advertising Agencies and its roles<br/>9. Selling and sales Management<br/>10. Sales Force Management<br/>11. Sales Organization<br/>12. Sales Budget<br/>13. Sales Promotion<br/>14. Brands<br/>15. Financial Planning and Forecasting |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Mass Communication | 17/03/2022 | 775.00 | 1 | 659.1 VER | 11388 | 10/07/2023 | 30/06/2023 | 17/03/2022 | Books |