A practical guide to optimizing the customer experience : Service Design for Business / Ben Reason , Lavrans Lovlie, Melvin Brand Flu.

By:

Reason Ben, Lovlie Lavrans, Flu Melvin Brand

Material type: Text

TextPublication details: New Jersey. Wiley. 2016.Edition: 2016Description: 189 p . ; softbound 15x23cmISBN:

978-81-265-6006-6

DDC classification:

23 658.3152 REA

Contents:

1.Why service design 2.Foundations:Three critical factors in service design 3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation 4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges 5.Organizational Challenge:Using customer centricity to move your organization forward 6.Tools.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	658.3152 REA (Browse shelf(Opens below))	Available		8472

1.Why service design
2.Foundations:Three critical factors in service design
3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation
4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges
5.Organizational Challenge:Using customer centricity to move your organization forward
6.Tools.

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