A practical guide to optimizing the customer experience :
Reason Ben, Lovlie Lavrans, Flu Melvin Brand
A practical guide to optimizing the customer experience : Service Design for Business / Ben Reason , Lavrans Lovlie, Melvin Brand Flu. - 2016. - New Jersey. Wiley. 2016. - 189 p . ; softbound 15x23cm
1.Why service design
2.Foundations:Three critical factors in service design
3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation
4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges
5.Organizational Challenge:Using customer centricity to move your organization forward
6.Tools.
978-81-265-6006-6
658.3152 / REA
A practical guide to optimizing the customer experience : Service Design for Business / Ben Reason , Lavrans Lovlie, Melvin Brand Flu. - 2016. - New Jersey. Wiley. 2016. - 189 p . ; softbound 15x23cm
1.Why service design
2.Foundations:Three critical factors in service design
3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation
4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges
5.Organizational Challenge:Using customer centricity to move your organization forward
6.Tools.
978-81-265-6006-6
658.3152 / REA