Exploring customer Dynamics : A relationship and behavioural Approach / Alok Kumar Rai, Usha Kiran Rai & S.K. Singh.

By:

Rai Alok Kumar

Material type: Text

TextPublication details: Mumbai. Himalaya Publishing House. 2013.Edition: 1st ed. 2013Description: 516 p . ; hardbound 15x26cmISBN:

978-93-5097-294-6

DDC classification:

23 659.1019 RAI

Contents:

Section A: Customer relationship management Customer relationship management perspectives Section B: Consumer Behaviour Consumer Behaviour: A preamble Consumer Behaviour perspectives

Summary: This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	659.1019 RAI (Browse shelf(Opens below))	Available		7813

Section A: Customer relationship management
Customer relationship management perspectives
Section B: Consumer Behaviour
Consumer Behaviour: A preamble
Consumer Behaviour perspectives

This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers.

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