Exploring customer Dynamics : (Record no. 4427)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01238nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5097-294-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1019 |
| Item number | RAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rai Alok Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring customer Dynamics : |
| Remainder of title | A relationship and behavioural Approach / |
| Statement of responsibility, etc. | Alok Kumar Rai, Usha Kiran Rai & S.K. Singh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2013. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai. |
| Name of publisher, distributor, etc. | Himalaya Publishing House. |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 516 p . ; |
| Other physical details | hardbound |
| Dimensions | 15x26cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Section A: Customer relationship management<br/>Customer relationship management perspectives<br/>Section B: Consumer Behaviour<br/>Consumer Behaviour: A preamble<br/>Consumer Behaviour perspectives |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 22/03/2018 | 1500.00 | 659.1019 RAI | 7813 | 22/03/2018 | 22/03/2018 | Books |