Exploring customer Dynamics :
Rai Alok Kumar
Exploring customer Dynamics : A relationship and behavioural Approach / Alok Kumar Rai, Usha Kiran Rai & S.K. Singh. - 1st ed. 2013. - Mumbai. Himalaya Publishing House. 2013. - 516 p . ; hardbound 15x26cm
Section A: Customer relationship management
Customer relationship management perspectives
Section B: Consumer Behaviour
Consumer Behaviour: A preamble
Consumer Behaviour perspectives
This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers.
978-93-5097-294-6
659.1019 / RAI
Exploring customer Dynamics : A relationship and behavioural Approach / Alok Kumar Rai, Usha Kiran Rai & S.K. Singh. - 1st ed. 2013. - Mumbai. Himalaya Publishing House. 2013. - 516 p . ; hardbound 15x26cm
Section A: Customer relationship management
Customer relationship management perspectives
Section B: Consumer Behaviour
Consumer Behaviour: A preamble
Consumer Behaviour perspectives
This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers.
978-93-5097-294-6
659.1019 / RAI