Marketing Management : In the Indian background / C.N. Sontakki.

By:

Sontakki C.N

Material type: Text

TextPublication details: New Delhi. Kalyani Publishers; 2016.Edition: 7th ed. 2016Description: 35.24 p . ; softbound 18x24cmISBN:

978-93-272-6339-8

DDC classification:

23 658.8 SON

Contents:

1. Introduction to marketing 2. Economic development and marketing management 3. The marketing environment 4. The marketing-mix 5. The marketing organization 6. Planning of marketing operations 7. Marketing strategic planning process 8. Competitive advantage 9. Market-segmentation, targetting and positioning 10. Consumer behaviour 11. profile of an Indian consumer 12. Consumerism in India 13. Sales forecasting 14. The marketing information system-part-I 15. The marketing information system-part-II 16. Product planning and product related concepts 17. New product planning and development 18. Branding packaging and labelling 19. The product market integration 20. Product pricing 21. Product promotion- part -I 22. Product promotion - part-II 23. Product promotion - part-III 24. Channels of distribution 25. Physical distribution 26. marketing of manufactured consumer goods 27. Marketing of industrial goods 28. Marketing of agricultural goods 29. Marketing of services 30. Control of marketing operations 31. International marketing 32. Export and import procedure 33. Rural marketing in India 34. Challenges before modern marketing managers of India 35. Marketing and the society: Social responsibility and marketing ethics

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 SON (Browse shelf(Opens below))	Available	8371
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 SON (Browse shelf(Opens below))	Available	8370
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 SON (Browse shelf(Opens below))	Available	8369

Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 SHE Marketing Management: Concepts and cases/	658.8 SON Marketing Management : In the Indian background /	658.8 SON Marketing Management : In the Indian background /	658.8 SON Marketing Management : In the Indian background /	658.8005 JAY Business Marketing /	658.8005 JAY Business Marketing /	658.802 GOD Unleashing the Ideavirus /	Next

1. Introduction to marketing
2. Economic development and marketing management
3. The marketing environment
4. The marketing-mix
5. The marketing organization
6. Planning of marketing operations
7. Marketing strategic planning process
8. Competitive advantage
9. Market-segmentation, targetting and positioning
10. Consumer behaviour
11. profile of an Indian consumer
12. Consumerism in India
13. Sales forecasting
14. The marketing information system-part-I
15. The marketing information system-part-II
16. Product planning and product related concepts
17. New product planning and development
18. Branding packaging and labelling
19. The product market integration
20. Product pricing
21. Product promotion- part -I
22. Product promotion - part-II
23. Product promotion - part-III
24. Channels of distribution
25. Physical distribution
26. marketing of manufactured consumer goods
27. Marketing of industrial goods
28. Marketing of agricultural goods
29. Marketing of services
30. Control of marketing operations
31. International marketing
32. Export and import procedure
33. Rural marketing in India
34. Challenges before modern marketing managers of India
35. Marketing and the society: Social responsibility and marketing ethics

There are no comments on this title.

to post a comment.