Marketing Management : In the Indian background /
Sontakki C.N.
Marketing Management : In the Indian background / C.N. Sontakki. - 7th ed. 2016. - New Delhi. Kalyani Publishers; 2016. - 35.24 p . ; softbound 18x24cm
1. Introduction to marketing
2. Economic development and marketing management
3. The marketing environment
4. The marketing-mix
5. The marketing organization
6. Planning of marketing operations
7. Marketing strategic planning process
8. Competitive advantage
9. Market-segmentation, targetting and positioning
10. Consumer behaviour
11. profile of an Indian consumer
12. Consumerism in India
13. Sales forecasting
14. The marketing information system-part-I
15. The marketing information system-part-II
16. Product planning and product related concepts
17. New product planning and development
18. Branding packaging and labelling
19. The product market integration
20. Product pricing
21. Product promotion- part -I
22. Product promotion - part-II
23. Product promotion - part-III
24. Channels of distribution
25. Physical distribution
26. marketing of manufactured consumer goods
27. Marketing of industrial goods
28. Marketing of agricultural goods
29. Marketing of services
30. Control of marketing operations
31. International marketing
32. Export and import procedure
33. Rural marketing in India
34. Challenges before modern marketing managers of India
35. Marketing and the society: Social responsibility and marketing ethics
978-93-272-6339-8
658.8 / SON
Marketing Management : In the Indian background / C.N. Sontakki. - 7th ed. 2016. - New Delhi. Kalyani Publishers; 2016. - 35.24 p . ; softbound 18x24cm
1. Introduction to marketing
2. Economic development and marketing management
3. The marketing environment
4. The marketing-mix
5. The marketing organization
6. Planning of marketing operations
7. Marketing strategic planning process
8. Competitive advantage
9. Market-segmentation, targetting and positioning
10. Consumer behaviour
11. profile of an Indian consumer
12. Consumerism in India
13. Sales forecasting
14. The marketing information system-part-I
15. The marketing information system-part-II
16. Product planning and product related concepts
17. New product planning and development
18. Branding packaging and labelling
19. The product market integration
20. Product pricing
21. Product promotion- part -I
22. Product promotion - part-II
23. Product promotion - part-III
24. Channels of distribution
25. Physical distribution
26. marketing of manufactured consumer goods
27. Marketing of industrial goods
28. Marketing of agricultural goods
29. Marketing of services
30. Control of marketing operations
31. International marketing
32. Export and import procedure
33. Rural marketing in India
34. Challenges before modern marketing managers of India
35. Marketing and the society: Social responsibility and marketing ethics
978-93-272-6339-8
658.8 / SON