Marketing Management : (Record no. 4953)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01697nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180612b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-272-6339-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | SON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sontakki C.N. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | In the Indian background / |
| Statement of responsibility, etc. | C.N. Sontakki. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| Remainder of edition statement | 2016. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi. |
| Name of publisher, distributor, etc. | Kalyani Publishers; |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 35.24 p . ; |
| Other physical details | softbound |
| Dimensions | 18x24cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Introduction to marketing<br/>2. Economic development and marketing management<br/>3. The marketing environment<br/>4. The marketing-mix<br/>5. The marketing organization<br/>6. Planning of marketing operations<br/>7. Marketing strategic planning process<br/>8. Competitive advantage<br/>9. Market-segmentation, targetting and positioning<br/>10. Consumer behaviour<br/>11. profile of an Indian consumer<br/>12. Consumerism in India<br/>13. Sales forecasting<br/>14. The marketing information system-part-I<br/>15. The marketing information system-part-II<br/>16. Product planning and product related concepts<br/>17. New product planning and development<br/>18. Branding packaging and labelling<br/>19. The product market integration <br/>20. Product pricing<br/>21. Product promotion- part -I<br/>22. Product promotion - part-II<br/>23. Product promotion - part-III<br/>24. Channels of distribution<br/>25. Physical distribution<br/>26. marketing of manufactured consumer goods<br/>27. Marketing of industrial goods<br/>28. Marketing of agricultural goods<br/>29. Marketing of services<br/>30. Control of marketing operations<br/>31. International marketing<br/>32. Export and import procedure<br/>33. Rural marketing in India<br/>34. Challenges before modern marketing managers of India<br/>35. Marketing and the society: Social responsibility and marketing ethics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 12/06/2018 | 425.00 | 3 | 1 | 658.8 SON | 8371 | 18/06/2024 | 07/06/2024 | 12/06/2018 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 12/06/2018 | 425.00 | 1 | 2 | 658.8 SON | 8370 | 21/11/2022 | 08/07/2022 | 12/06/2018 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 12/06/2018 | 425.00 | 4 | 2 | 658.8 SON | 8369 | 18/06/2024 | 07/06/2024 | 12/06/2018 | Books |