Strategic view of marketing : A detail study of strategic marketing / Jayant Isaac.
Material type:
TextPublication details: Mumbai. Himalaya Publishing House; 2012.Edition: 1st ed. 2012Description: 437 p . ; hardbound 16x25cmISBN: - 978-93-5097-015-7
- 23 658 ISA
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Tetso College Library Commerce & Management | Non-fiction | 658 ISA (Browse shelf(Opens below)) | Available | 7816 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658 HAI Sales Management : | 658 HAI Sales Management : | 658 HAL EXPROVEMENT: Exponential Improvement through Converging Parallels/ | 658 ISA Strategic view of marketing : | 658 JAG Re-engineering of Management Education / | 658 JAG Re-engineering of Management Education / | 658 KAP GMAT : |
1. Strategy: An overall view
2. Strategic marketing : An introduction
3. Product and services strategies
4. Competitive and turnaround strategies
5. Distribution strategies
6. Corporate strategies
7. The strategies in action
This book seeks to expand the coverage in all the significant areas of strategic marketing, competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and international approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grapsed by a student and also by an advanced reader by providing sufficient knowledge about strategic marketing.
There are no comments on this title.