Strategic view of marketing : (Record no. 4426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01351nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5097-015-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658 |
| Item number | ISA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Isaac Jayant |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic view of marketing : |
| Remainder of title | A detail study of strategic marketing / |
| Statement of responsibility, etc. | Jayant Isaac. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2012. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai. |
| Name of publisher, distributor, etc. | Himalaya Publishing House; |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 437 p . ; |
| Other physical details | hardbound |
| Dimensions | 16x25cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Strategy: An overall view<br/>2. Strategic marketing : An introduction<br/>3. Product and services strategies<br/>4. Competitive and turnaround strategies<br/>5. Distribution strategies<br/>6. Corporate strategies<br/>7. The strategies in action<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book seeks to expand the coverage in all the significant areas of strategic marketing, competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and international approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grapsed by a student and also by an advanced reader by providing sufficient knowledge about strategic marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 22/03/2018 | 1250.00 | 658 ISA | 7816 | 22/03/2018 | 22/03/2018 | Books |