Strategic view of marketing :
Isaac Jayant
Strategic view of marketing : A detail study of strategic marketing / Jayant Isaac. - 1st ed. 2012. - Mumbai. Himalaya Publishing House; 2012. - 437 p . ; hardbound 16x25cm
1. Strategy: An overall view
2. Strategic marketing : An introduction
3. Product and services strategies
4. Competitive and turnaround strategies
5. Distribution strategies
6. Corporate strategies
7. The strategies in action
This book seeks to expand the coverage in all the significant areas of strategic marketing, competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and international approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grapsed by a student and also by an advanced reader by providing sufficient knowledge about strategic marketing.
978-93-5097-015-7
658 / ISA
Strategic view of marketing : A detail study of strategic marketing / Jayant Isaac. - 1st ed. 2012. - Mumbai. Himalaya Publishing House; 2012. - 437 p . ; hardbound 16x25cm
1. Strategy: An overall view
2. Strategic marketing : An introduction
3. Product and services strategies
4. Competitive and turnaround strategies
5. Distribution strategies
6. Corporate strategies
7. The strategies in action
This book seeks to expand the coverage in all the significant areas of strategic marketing, competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and international approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grapsed by a student and also by an advanced reader by providing sufficient knowledge about strategic marketing.
978-93-5097-015-7
658 / ISA