Business Marketing / M. Jayappa, Mohammed Suhail Iqbal, Mansi Chandnani.
Material type:
TextPublication details: Mumbai. Himalaya publishing House; 2016.Edition: 1st ed. 2016Description: 346 p . ; hardbound 18x25cmISBN: - 978-93-5262-038-8
- 23. 658.8005 JAY
Contents:
1. Introduction to Business marketing
2. Organisational buying & buying behaviour
3. Buyer-seller relationship
4. E-commerce
5. Marketing research and intelligence
6. Strategic planning and industrial marketing plan
7. Product, pricing strategies & new product development
8. Distribution channels and marketing logistics
9. Business communication
10.Business- to- Business selling
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Tetso College Library Commerce & Management | Non-fiction | 658.8005 JAY (Browse shelf(Opens below)) | Available | 7781 | ||
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Books
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Tetso College Library Commerce & Management | Non-fiction | 658.8005 JAY (Browse shelf(Opens below)) | Available | 7782 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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1. Introduction to Business marketing
2. Organisational buying & buying behaviour
3. Buyer-seller relationship
4. E-commerce
5. Marketing research and intelligence
6. Strategic planning and industrial marketing plan
7. Product, pricing strategies & new product development
8. Distribution channels and marketing logistics
9. Business communication
10.Business- to- Business selling
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