Business Marketing /
Jayappa M.
Business Marketing / M. Jayappa, Mohammed Suhail Iqbal, Mansi Chandnani. - 1st ed. 2016. - Mumbai. Himalaya publishing House; 2016. - 346 p . ; hardbound 18x25cm
1. Introduction to Business marketing
2. Organisational buying & buying behaviour
3. Buyer-seller relationship
4. E-commerce
5. Marketing research and intelligence
6. Strategic planning and industrial marketing plan
7. Product, pricing strategies & new product development
8. Distribution channels and marketing logistics
9. Business communication
10.Business- to- Business selling
978-93-5262-038-8
658.8005 / JAY
Business Marketing / M. Jayappa, Mohammed Suhail Iqbal, Mansi Chandnani. - 1st ed. 2016. - Mumbai. Himalaya publishing House; 2016. - 346 p . ; hardbound 18x25cm
1. Introduction to Business marketing
2. Organisational buying & buying behaviour
3. Buyer-seller relationship
4. E-commerce
5. Marketing research and intelligence
6. Strategic planning and industrial marketing plan
7. Product, pricing strategies & new product development
8. Distribution channels and marketing logistics
9. Business communication
10.Business- to- Business selling
978-93-5262-038-8
658.8005 / JAY