Business Marketing / (Record no. 4390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180316b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5262-038-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23. |
| Classification number | 658.8005 |
| Item number | JAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jayappa M. |
| 245 ## - TITLE STATEMENT | |
| Title | Business Marketing / |
| Statement of responsibility, etc. | M. Jayappa, Mohammed Suhail Iqbal, Mansi Chandnani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2016. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai. |
| Name of publisher, distributor, etc. | Himalaya publishing House; |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 346 p . ; |
| Other physical details | hardbound |
| Dimensions | 18x25cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Introduction to Business marketing<br/>2. Organisational buying & buying behaviour<br/>3. Buyer-seller relationship<br/>4. E-commerce<br/>5. Marketing research and intelligence<br/>6. Strategic planning and industrial marketing plan<br/>7. Product, pricing strategies & new product development<br/>8. Distribution channels and marketing logistics<br/>9. Business communication<br/>10.Business- to- Business selling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/03/2018 | 950.00 | 1 | 658.8005 JAY | 7781 | 23/03/2021 | 15/03/2021 | 16/03/2018 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/03/2018 | 950.00 | 658.8005 JAY | 7782 | 16/03/2018 | 16/03/2018 | Books |