Consumer Behaviour: Suja R. Nair.

By:

Nair, Suraj R

Material type: Text

TextPublication details: New Delhi: Himalaya Publishing house, 2011.Description: 160 pDDC classification:

23 658.8342 NAI

Contents:

1 Consumer behaviour - An Introduction; 2 Personality , Self Concepts and life style Psychographic of Consumer; 3 Consumer Motivation ; 4 Consumer Perception; 5 Reference group and family Influence; 6 Consumer decision making ; 7 Consumer Buyer behaviour Models; 8 Industrial or organisational Buyer; 9 A Customer Relationship Managements; 10 Consumer protection in India;

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8342 NAI (Browse shelf(Opens below))	Available		7393

1 Consumer behaviour - An Introduction;
2 Personality , Self Concepts and life style Psychographic of Consumer;
3 Consumer Motivation ;
4 Consumer Perception;
5 Reference group and family Influence;
6 Consumer decision making ;
7 Consumer Buyer behaviour Models;
8 Industrial or organisational Buyer;
9 A Customer Relationship Managements;
10 Consumer protection in India;

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