Consumer Behaviour: (Record no. 4081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00744nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171130b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8342 |
| Item number | NAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nair, Suraj R. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour: |
| Statement of responsibility, etc. | Suja R. Nair. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Himalaya Publishing house, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p, ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1 Consumer behaviour - An Introduction;<br/>2 Personality , Self Concepts and life style Psychographic of Consumer;<br/>3 Consumer Motivation ;<br/>4 Consumer Perception;<br/>5 Reference group and family Influence;<br/>6 Consumer decision making ;<br/>7 Consumer Buyer behaviour Models;<br/>8 Industrial or organisational Buyer;<br/>9 A Customer Relationship Managements;<br/>10 Consumer protection in India;<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 30/11/2017 | 550.00 | 658.8342 NAI | 7393 | 30/11/2017 | 30/11/2017 | Books |