Consumer Behaviour:
Nair, Suraj R.
Consumer Behaviour: Suja R. Nair. - New Delhi: Himalaya Publishing house, 2011. - 160 p, ;
1 Consumer behaviour - An Introduction;
2 Personality , Self Concepts and life style Psychographic of Consumer;
3 Consumer Motivation ;
4 Consumer Perception;
5 Reference group and family Influence;
6 Consumer decision making ;
7 Consumer Buyer behaviour Models;
8 Industrial or organisational Buyer;
9 A Customer Relationship Managements;
10 Consumer protection in India;
658.8342 / NAI
Consumer Behaviour: Suja R. Nair. - New Delhi: Himalaya Publishing house, 2011. - 160 p, ;
1 Consumer behaviour - An Introduction;
2 Personality , Self Concepts and life style Psychographic of Consumer;
3 Consumer Motivation ;
4 Consumer Perception;
5 Reference group and family Influence;
6 Consumer decision making ;
7 Consumer Buyer behaviour Models;
8 Industrial or organisational Buyer;
9 A Customer Relationship Managements;
10 Consumer protection in India;
658.8342 / NAI