Advertising Management:Concepts and cases:/ Manendra Mohan English

By:

Mohan Manendra

Material type: Text

TextPublication details: New Delhi: Tata McGraw Hill education, 1989.Description: vii,415p. softbound 19x24cmISBN:

978-0-07-451780-2

DDC classification:

23 659.1 MOH

Contents:

1.Advertising - its purpose and function 2.Economic and Social Implication of advertising 3.Advertising in marketing mix 4.Advertising Process 5.Advertising strategy planning and organisation .....................

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	659.1 MOH (Browse shelf(Opens below))	Available		11281

1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation
.....................

There are no comments on this title.

to post a comment.