Advertising Management:Concepts and cases:/
Mohan Manendra
Advertising Management:Concepts and cases:/ English Manendra Mohan - New Delhi: Tata McGraw Hill education, 1989. - vii,415p. softbound 19x24cm
1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation
.....................
978-0-07-451780-2
659.1 / MOH
Advertising Management:Concepts and cases:/ English Manendra Mohan - New Delhi: Tata McGraw Hill education, 1989. - vii,415p. softbound 19x24cm
1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation
.....................
978-0-07-451780-2
659.1 / MOH