Media Management Saroj Kr. Mishra English

By:

Mishra Saroj Kr

Material type: Text

TextPublication details: Delhi GS Publishers Distributotrs 2022Description: vii-300 p. hard bound 14.3*22.5 cmISBN:

978-93-86048-95-0

DDC classification:

23 302.23 MIS

Contents:

1. Introduction 2.Planning Management in Corporate Media 3. Transitions and the Mass Media 4. Constructing the Audience and Media Management 5. Advertisers' Media Selection 6. Online Media and Public Relations 7. Newspaper Media Advertising Management 8. Media Representations 9. News Coverage

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	302.23 MIS (Browse shelf(Opens below))	Available		11374

1. Introduction
2.Planning Management in Corporate Media
3. Transitions and the Mass Media
4. Constructing the Audience and Media Management
5. Advertisers' Media Selection
6. Online Media and Public Relations
7. Newspaper Media Advertising Management
8. Media Representations
9. News Coverage

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