Media Management
Mishra Saroj Kr
Media Management English Saroj Kr. Mishra - Delhi GS Publishers Distributotrs 2022 - vii-300 p. hard bound 14.3*22.5 cm
1. Introduction
2.Planning Management in Corporate Media
3. Transitions and the Mass Media
4. Constructing the Audience and Media Management
5. Advertisers' Media Selection
6. Online Media and Public Relations
7. Newspaper Media Advertising Management
8. Media Representations
9. News Coverage
978-93-86048-95-0
302.23 / MIS
Media Management English Saroj Kr. Mishra - Delhi GS Publishers Distributotrs 2022 - vii-300 p. hard bound 14.3*22.5 cm
1. Introduction
2.Planning Management in Corporate Media
3. Transitions and the Mass Media
4. Constructing the Audience and Media Management
5. Advertisers' Media Selection
6. Online Media and Public Relations
7. Newspaper Media Advertising Management
8. Media Representations
9. News Coverage
978-93-86048-95-0
302.23 / MIS