Visual Persuasion The Role of Image in Advertising Paul Messaris English

By:

Messaris Paul

Material type: Text

TextPublication details: New Delhi Sage Publications 1997Description: iv-297 p. soft bound 19*22.6 cmISBN:

0-8039-7246-6

DDC classification:

23 659.1042 MES

Contents:

Acknowledgments Introduction: A Theory of Images in Advertising Chapters Part 1: Image as Simulated Reality Chapter 1: Pictures and Reality Chapter 2: Visual Form and Style Chapter 3: Can Pictures Bridge Cultures? Part 2: Image as Evidence Chapter 4: Visual Truth, Visual Lies Part 3: Image as Implied Selling Proposition Chapter 5: Editing and Montage Chapter 6: Showing the Unspoken Back Matter Epilogue: Ethics of Visual Persuasion References About the Author

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	659.1042 MES (Browse shelf(Opens below))	Available		11296

Acknowledgments
Introduction: A Theory of Images in Advertising
Chapters
Part 1: Image as Simulated Reality
Chapter 1: Pictures and Reality
Chapter 2: Visual Form and Style
Chapter 3: Can Pictures Bridge Cultures?
Part 2: Image as Evidence
Chapter 4: Visual Truth, Visual Lies
Part 3: Image as Implied Selling Proposition
Chapter 5: Editing and Montage
Chapter 6: Showing the Unspoken
Back Matter
Epilogue: Ethics of Visual Persuasion
References
About the Author

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