Visual Persuasion (Record no. 7154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00911nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220225b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8039-7246-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1042 |
| Item number | MES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Messaris Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Visual Persuasion |
| Remainder of title | The Role of Image in Advertising |
| Statement of responsibility, etc. | Paul Messaris |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv-297 p. |
| Other physical details | soft bound |
| Dimensions | 19*22.6 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Acknowledgments<br/>Introduction: A Theory of Images in Advertising<br/>Chapters<br/>Part 1: Image as Simulated Reality<br/>Chapter 1: Pictures and Reality<br/>Chapter 2: Visual Form and Style<br/>Chapter 3: Can Pictures Bridge Cultures?<br/>Part 2: Image as Evidence<br/>Chapter 4: Visual Truth, Visual Lies<br/>Part 3: Image as Implied Selling Proposition<br/>Chapter 5: Editing and Montage<br/>Chapter 6: Showing the Unspoken<br/>Back Matter<br/>Epilogue: Ethics of Visual Persuasion<br/>References<br/>About the Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Mass Communication | 25/02/2022 | 1771.00 | 659.1042 MES | 11296 | 25/02/2022 | 25/02/2022 | Books |