E-Commerce Management: Text and Cases/ Sandeep Krishnamurthy
Material type:
TextPublication details: Canada: Thomson South-Western, 2003. Description: xxx, 445 Pages : Softbound 20 x 23 cmISBN: 0324152523DDC classification: 658
Contents:
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Tetso College Library Reference | Reference | 658 KRI (Browse shelf(Opens below)) | Not For Loan | 13397 |
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
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