E-Commerce Management: Text and Cases/
Krishnamurthy,Sandeep
E-Commerce Management: Text and Cases/ Sandeep Krishnamurthy - Canada: Thomson South-Western, 2003. - xxx, 445 Pages : Softbound 20 x 23 cm
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
0324152523
658 / KRI
E-Commerce Management: Text and Cases/ Sandeep Krishnamurthy - Canada: Thomson South-Western, 2003. - xxx, 445 Pages : Softbound 20 x 23 cm
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
0324152523
658 / KRI