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Lesly's Handbook of Relations and Communications Philip Lesly english

By: Material type: TextTextPublication details: USA Contemporary Books 1998Edition: 5th ed 1998Description: v-826 p. ; Hard bound 18* 26 cmISBN:
  • 0-8442-3257-2
DDC classification:
  • 23 659.2 LES
Contents:
The nature and role of public relations Policy, issues, crises, and opportunities The nature of effective communications Dynamics and role of public affairs / Raymond L. Hoewing Working with federal government / Ernest Wittenberg and Philip Lesly Working with state government / Richard A. Armstrong Having a voice in politics / Mace Broide Community relations / Wilbur J. Peak Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz Investor relations / Eugene Miller Employee relations / Richard Bevan and John N. Bailey Public relations and labor matters / Robert W. Hefty Public relations and marketing / Judith Rich Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer Consumer affairs and consumerism / John W. Felton Analysis, planning, and programming Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly Fact-finding for public relations / William W. Cook Preparations for communicating / Herbert M. Baus and Philip Lesly Relations with publicity media Publicity in newspapers / Herbert M. Baus and Philip Lesly Publicity in magazines / Herbert M. Baus Books and other publications / Herbert M. Baus and Philip Lesly Publicity in TV and radio Publicity in the movies / Martin M. Cooper Sponsored films, videos, and other audio/visual media / Loren J. Kallsen Controlled electronic communications / James L. Horton and Dermot McKeone Using advertising for public relations communication Direct communications methods / Herbert M. Baus and Philip Lesly Working with influential groups / Herbert M. Baus and Philip Lesly How to use graphics and printing / Paul R. Nelson The utility and its publics / Howard A. Praeger and James F. Minehan Public relations for the business and professional association / J. Carroll Bateman Public relations for financial organizations / Ronald E. Rhody Public relations for retailers / Terry Mayer Public relations for the small- to mid-sized company / Philip W. Taggart Public relations for charities and other nonprofit organizations / Don Bates Public relations for religion and religious groups / Marvin C. Wilbur Public relations for educational institutions / Michael Radock The public relations of government / William I. Greener, Jr., and George J. Tanber Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom International public relations / Robert S. Leaf Organization and function of the corporate public relations department / Charles H. Prout The place and function of the public relations counsel Considerations of law in public relations / Frank Walsh and Philip Lesly Other functions, principles, and trends Appendix: Codes of professional standards for the practice of public relations. Public relations organizations.
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Books Books Tetso College Library Reference Reference 659.2 LES (Browse shelf(Opens below)) Not For Loan 11940

The nature and role of public relations
Policy, issues, crises, and opportunities
The nature of effective communications
Dynamics and role of public affairs / Raymond L. Hoewing
Working with federal government / Ernest Wittenberg and Philip Lesly
Working with state government / Richard A. Armstrong
Having a voice in politics / Mace Broide
Community relations / Wilbur J. Peak
Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson
Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz
Investor relations / Eugene Miller
Employee relations / Richard Bevan and John N. Bailey
Public relations and labor matters / Robert W. Hefty
Public relations and marketing / Judith Rich
Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer
Consumer affairs and consumerism / John W. Felton
Analysis, planning, and programming
Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly
Fact-finding for public relations / William W. Cook
Preparations for communicating / Herbert M. Baus and Philip Lesly
Relations with publicity media
Publicity in newspapers / Herbert M. Baus and Philip Lesly
Publicity in magazines / Herbert M. Baus
Books and other publications / Herbert M. Baus and Philip Lesly
Publicity in TV and radio
Publicity in the movies / Martin M. Cooper
Sponsored films, videos, and other audio/visual media / Loren J. Kallsen
Controlled electronic communications / James L. Horton and Dermot McKeone
Using advertising for public relations communication
Direct communications methods / Herbert M. Baus and Philip Lesly
Working with influential groups / Herbert M. Baus and Philip Lesly
How to use graphics and printing / Paul R. Nelson
The utility and its publics / Howard A. Praeger and James F. Minehan
Public relations for the business and professional association / J. Carroll Bateman
Public relations for financial organizations / Ronald E. Rhody
Public relations for retailers / Terry Mayer
Public relations for the small- to mid-sized company / Philip W. Taggart
Public relations for charities and other nonprofit organizations / Don Bates
Public relations for religion and religious groups / Marvin C. Wilbur
Public relations for educational institutions / Michael Radock
The public relations of government / William I. Greener, Jr., and George J. Tanber
Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe
Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom
International public relations / Robert S. Leaf
Organization and function of the corporate public relations department / Charles H. Prout
The place and function of the public relations counsel
Considerations of law in public relations / Frank Walsh and Philip Lesly
Other functions, principles, and trends
Appendix: Codes of professional standards for the practice of public relations. Public relations organizations.

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