Lesly's Handbook of Relations and Communications Philip Lesly english

The nature and role of public relations
Policy, issues, crises, and opportunities
The nature of effective communications
Dynamics and role of public affairs / Raymond L. Hoewing
Working with federal government / Ernest Wittenberg and Philip Lesly
Working with state government / Richard A. Armstrong
Having a voice in politics / Mace Broide
Community relations / Wilbur J. Peak
Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson
Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz
Investor relations / Eugene Miller
Employee relations / Richard Bevan and John N. Bailey
Public relations and labor matters / Robert W. Hefty
Public relations and marketing / Judith Rich
Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer
Consumer affairs and consumerism / John W. Felton
Analysis, planning, and programming
Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly
Fact-finding for public relations / William W. Cook
Preparations for communicating / Herbert M. Baus and Philip Lesly
Relations with publicity media
Publicity in newspapers / Herbert M. Baus and Philip Lesly
Publicity in magazines / Herbert M. Baus
Books and other publications / Herbert M. Baus and Philip Lesly
Publicity in TV and radio
Publicity in the movies / Martin M. Cooper
Sponsored films, videos, and other audio/visual media / Loren J. Kallsen
Controlled electronic communications / James L. Horton and Dermot McKeone
Using advertising for public relations communication
Direct communications methods / Herbert M. Baus and Philip Lesly
Working with influential groups / Herbert M. Baus and Philip Lesly
How to use graphics and printing / Paul R. Nelson
The utility and its publics / Howard A. Praeger and James F. Minehan
Public relations for the business and professional association / J. Carroll Bateman
Public relations for financial organizations / Ronald E. Rhody
Public relations for retailers / Terry Mayer
Public relations for the small- to mid-sized company / Philip W. Taggart
Public relations for charities and other nonprofit organizations / Don Bates
Public relations for religion and religious groups / Marvin C. Wilbur
Public relations for educational institutions / Michael Radock
The public relations of government / William I. Greener, Jr., and George J. Tanber
Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe
Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom
International public relations / Robert S. Leaf
Organization and function of the corporate public relations department / Charles H. Prout
The place and function of the public relations counsel
Considerations of law in public relations / Frank Walsh and Philip Lesly
Other functions, principles, and trends
Appendix: Codes of professional standards for the practice of public relations. Public relations organizations.