Consumer Psychology Cathrine V. Jansson-boyd English

By: Jansson-boyd, Cathrine VMaterial type: Text

TextPublication details: England McGraw Hill Open University Press 2019 Description: xv,320p; Soft bound 24x17cmISBN: 978-0-3352-47967DDC classification: 658.8342

Contents:

1. Consumer Psychology: what it is and how it emerged 2. Consumer memory and learning 3. Perception and attention 4. Identify and consumption 5. The emotional consumer 6. Attitudes 7. Advertising psychology 8. Motivational determinants of consumer behaviour 9. Consumer decision-making and brand loyalty 10. The internet 11. Children as consumers 12. Consumption and happiness 13. Consumers and the environment .............

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Psychology	Non-fiction	658.8342 JAN (Browse shelf(Opens below))	Available		11873

1. Consumer Psychology: what it is and how it emerged
2. Consumer memory and learning
3. Perception and attention
4. Identify and consumption
5. The emotional consumer
6. Attitudes
7. Advertising psychology
8. Motivational determinants of consumer behaviour
9. Consumer decision-making and brand loyalty
10. The internet
11. Children as consumers
12. Consumption and happiness
13. Consumers and the environment
.............

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