Consumer Psychology (Record no. 7610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220928b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-3352-47967 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8342 |
| Item number | JAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jansson-boyd, Cathrine V. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Psychology |
| Statement of responsibility, etc. | Cathrine V. Jansson-boyd |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | England |
| Name of publisher, distributor, etc. | McGraw Hill Open University Press |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,320p; |
| Other physical details | Soft bound |
| Dimensions | 24x17cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Consumer Psychology: what it is and how it emerged<br/>2. Consumer memory and learning<br/>3. Perception and attention<br/>4. Identify and consumption<br/>5. The emotional consumer<br/>6. Attitudes<br/>7. Advertising psychology<br/>8. Motivational determinants of consumer behaviour <br/>9. Consumer decision-making and brand loyalty<br/>10. The internet<br/>11. Children as consumers<br/>12. Consumption and happiness<br/>13. Consumers and the environment<br/>............. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Psychology | 28/09/2022 | 658.8342 JAN | 11873 | 28/09/2022 | 28/09/2022 | Books |