Advertising Management Alok Bajpaye english
Material type: TextPublication details: Delhi Authorspress 2006Description: v-232 p. Hard Bound 14.4*22.4 cmISBN:- 81-7273-338-0
- 23 659.1 BAJ
Contents:
1. Introduction
2. Advertising Campaign
3. Media Management for Advertising
4.Advertising and Public Relation Services
5. Advertising Planning
6. Research Management for Advertising
7. Advertising and Marketing
8. Responsibility for advertising Management
9. Budget Making and Managing
10. How Advertising Wotks
11. Organising for advertising and Promotion
12. Internet Advertising Formats and Effects
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Tetso College Library Mass Communication | Non-fiction | 659.1 BAJ (Browse shelf(Opens below)) | Available | 11894 | ||
Books | Tetso College Library Mass Communication | Non-fiction | 659.1 BAJ (Browse shelf(Opens below)) | Available | 11372 |
Browsing Tetso College Library shelves, Shelving location: Mass Communication, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.45 KUM Communication skills and soft skills: An integrated Approach/ | 658.45 KUM Communication skills and soft skills: An integrated Approach/ | 659.1 BAJ Advertising Management | 659.1 BAJ Advertising Management | 659.1 MOH Advertising Management:Concepts and cases:/ | 659.1 VER Advertising and Sales Management | 659.1 WHI Advertising: what it is and how to do it/ |
1. Introduction
2. Advertising Campaign
3. Media Management for Advertising
4.Advertising and Public Relation Services
5. Advertising Planning
6. Research Management for Advertising
7. Advertising and Marketing
8. Responsibility for advertising Management
9. Budget Making and Managing
10. How Advertising Wotks
11. Organising for advertising and Promotion
12. Internet Advertising Formats and Effects
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