Advertising Management (Record no. 7219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220316b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7273-338-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | BAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bajpaye Alok |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| Statement of responsibility, etc. | Alok Bajpaye |
| Medium | english |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Authorspress |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v-232 p. |
| Other physical details | Hard Bound |
| Dimensions | 14.4*22.4 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Introduction<br/>2. Advertising Campaign<br/>3. Media Management for Advertising<br/>4.Advertising and Public Relation Services<br/>5. Advertising Planning<br/>6. Research Management for Advertising<br/>7. Advertising and Marketing<br/>8. Responsibility for advertising Management<br/>9. Budget Making and Managing<br/>10. How Advertising Wotks<br/>11. Organising for advertising and Promotion<br/>12. Internet Advertising Formats and Effects<br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Mass Communication | 16/03/2022 | 600.00 | 659.1 BAJ | 11372 | 16/03/2022 | 16/03/2022 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Mass Communication | 10/10/2022 | 600.00 | 659.1 BAJ | 11894 | 16/03/2022 | 16/03/2022 | Books |