Advertising: what it is and how to do it/ Roderick White English
Material type: TextPublication details: London: The McGraw-Hill Companies, 1993Description: v,246p. Softbound 15x23cmISBN:- 0-07-707764-4
- 23 659.1 WHI
Contents:
1.Introduction
2.Should you advertise:
3.Do I need an agency?
4.The marriage business
5.Meet the agency
..........................
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Tetso College Library Mass Communication | Non-fiction | 659.1 WHI (Browse shelf(Opens below)) | Not For Loan | 11268 |
Browsing Tetso College Library shelves, Shelving location: Mass Communication, Collection: Non-fiction Close shelf browser (Hides shelf browser)
659.1 BAJ Advertising Management | 659.1 MOH Advertising Management:Concepts and cases:/ | 659.1 VER Advertising and Sales Management | 659.1 WHI Advertising: what it is and how to do it/ | 659.1042 MES Visual Persuasion The Role of Image in Advertising | 659.2 RAM Writing for the Media / | 770 EDW Photography: A very short Introduction/ |
1.Introduction
2.Should you advertise:
3.Do I need an agency?
4.The marriage business
5.Meet the agency
..........................
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