Advertising: what it is and how to do it/
White Roderick
Advertising: what it is and how to do it/ English Roderick White - London: The McGraw-Hill Companies, 1993 - v,246p. Softbound 15x23cm
1.Introduction
2.Should you advertise:
3.Do I need an agency?
4.The marriage business
5.Meet the agency
..........................
0-07-707764-4
659.1 / WHI
Advertising: what it is and how to do it/ English Roderick White - London: The McGraw-Hill Companies, 1993 - v,246p. Softbound 15x23cm
1.Introduction
2.Should you advertise:
3.Do I need an agency?
4.The marriage business
5.Meet the agency
..........................
0-07-707764-4
659.1 / WHI