Public Relations: Strategies and Tactics/ Wilcox Dennis L.& Cameron Glen T English
Material type:
TextPublication details: New Delhi: Pearson 2009Edition: 9th edDescription: viii,612p. Softbound 20x26cmISBN: - 978-81-317-2743-0
- 23 659.2 WIL
Contents:
1.What is public relation?
2.The evolution of public relation
3.Ethics and professionalism
4.Public relation Departments and firms
5.Research
7.Program Planning
..............
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
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Tetso College Library Science and Technology | Non-fiction | 659.2 WIL (Browse shelf(Opens below)) | Available | 11005 |
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| 658.8 DES Anyone can Learn Market Profile Better Trading Decisions Reduce Mistakes Increase Profitability | 658.872 CHA E-Commerce An Indian Perspective | 659.1 ESS The end of advertising : | 659.2 WIL Public Relations: Strategies and Tactics/ | 659.20954 RED Effective Public Relations and Media Strategy:/ | 669.0954 MIS Ancient Indian Metallurgy: Theory and Practice/ | 930.1 MIT Konarak / |
1.What is public relation?
2.The evolution of public relation
3.Ethics and professionalism
4.Public relation Departments and firms
5.Research
7.Program Planning
..............
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