Public Relations: Strategies and Tactics/ Wilcox Dennis L.& Cameron Glen T English
Material type: TextPublication details: New Delhi: Pearson 2009 Edition: 9th edDescription: viii,612p. Softbound 20x26cmISBN: 978-81-317-2743-0DDC classification: 659.2
Contents:
1.What is public relation?
2.The evolution of public relation
3.Ethics and professionalism
4.Public relation Departments and firms
5.Research
7.Program Planning
..............
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tetso College Library Science and Technology | Non-fiction | 659.2 WIL (Browse shelf(Opens below)) | Available | 11005 |
1.What is public relation?
2.The evolution of public relation
3.Ethics and professionalism
4.Public relation Departments and firms
5.Research
7.Program Planning
..............
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