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Inside Coca-cola : A CEO's life story of building the world's most popular brand / Neville Isdell & David Beasley.

By: Material type: TextTextPublication details: New York. St. Martin's Press; 2011.Edition: 2011Description: 254 p . ; softbound 13x21cmISBN:
  • 978-1-250-01371-2
DDC classification:
  • 23 338.76092 ISD
Contents:
1. From Ulster to Africa 2. In Johannesburg: My global career is launched 3. Conquering Pepsi in the Philippines 4. Stagnation in West Germany 5. The wall falls 6. Going back to India 7. At the helm of coca-cola 8. Connected capitalism
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1. From Ulster to Africa
2. In Johannesburg: My global career is launched
3. Conquering Pepsi in the Philippines
4. Stagnation in West Germany
5. The wall falls
6. Going back to India
7. At the helm of coca-cola
8. Connected capitalism

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