Inside Coca-cola :
Isdell Neville
Inside Coca-cola : A CEO's life story of building the world's most popular brand / Neville Isdell & David Beasley. - 2011. - New York. St. Martin's Press; 2011. - 254 p . ; softbound 13x21cm
1. From Ulster to Africa
2. In Johannesburg: My global career is launched
3. Conquering Pepsi in the Philippines
4. Stagnation in West Germany
5. The wall falls
6. Going back to India
7. At the helm of coca-cola
8. Connected capitalism
978-1-250-01371-2
338.76092 / ISD
Inside Coca-cola : A CEO's life story of building the world's most popular brand / Neville Isdell & David Beasley. - 2011. - New York. St. Martin's Press; 2011. - 254 p . ; softbound 13x21cm
1. From Ulster to Africa
2. In Johannesburg: My global career is launched
3. Conquering Pepsi in the Philippines
4. Stagnation in West Germany
5. The wall falls
6. Going back to India
7. At the helm of coca-cola
8. Connected capitalism
978-1-250-01371-2
338.76092 / ISD