Frenemies : The Epic disruption of the Advertising Industrty (and why this matters)/ Ken Auletta.

By:

Auletta Ken

Material type: Text

TextPublication details: London. Harper collins. 2018.Edition: 2018Description: 360 . p ; softbound 15x23cmISBN:

978-0-00-829699-5

DDC classification:

23 659.104 AUL

Contents:

1.The "perfect storm" 2."Change sucks" 3.Good-bye, Don draper 4.The matchmaker 5.Anxious clients 6."Same height as napoleon" 7.Frenemies 8.The rise of media Agencies 9.The privacy Time bomb 10.The consumer as frenemy 11.Can old media be new? 12.More frenemies 13.Marketing Yak-Yaks and mounting fear 14.The client jury reaches its verdict 15.Cannes takes center stage 16.Mad men to math men 17.Dinosaurs or cockroaches? 18.Goodbye old advertising axioms 19.No Rearview mirror

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	659.104 AUL (Browse shelf(Opens below))	Available		8969

1.The "perfect storm"
2."Change sucks"
3.Good-bye, Don draper
4.The matchmaker
5.Anxious clients
6."Same height as napoleon"
7.Frenemies
8.The rise of media Agencies
9.The privacy Time bomb
10.The consumer as frenemy
11.Can old media be new?
12.More frenemies
13.Marketing Yak-Yaks and mounting fear
14.The client jury reaches its verdict
15.Cannes takes center stage
16.Mad men to math men
17.Dinosaurs or cockroaches?
18.Goodbye old advertising axioms
19.No Rearview mirror

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