Frenemies : (Record no. 5436)
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000 -LEADER | |
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fixed length control field | 00967nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190128b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0-00-829699-5 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 659.104 |
Item number | AUL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Auletta Ken |
245 ## - TITLE STATEMENT | |
Title | Frenemies : |
Remainder of title | The Epic disruption of the Advertising Industrty (and why this matters)/ |
Statement of responsibility, etc. | Ken Auletta. |
250 ## - EDITION STATEMENT | |
Remainder of edition statement | 2018. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London. |
Name of publisher, distributor, etc. | Harper collins. |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 360 . p ; |
Other physical details | softbound |
Dimensions | 15x23cm |
505 ## - FORMATTED CONTENTS NOTE | |
FORMATTED CONTENTS NOTE | 1.The "perfect storm"<br/>2."Change sucks"<br/>3.Good-bye, Don draper<br/>4.The matchmaker<br/>5.Anxious clients<br/>6."Same height as napoleon"<br/>7.Frenemies<br/>8.The rise of media Agencies<br/>9.The privacy Time bomb<br/>10.The consumer as frenemy<br/>11.Can old media be new?<br/>12.More frenemies<br/>13.Marketing Yak-Yaks and mounting fear<br/>14.The client jury reaches its verdict<br/>15.Cannes takes center stage<br/>16.Mad men to math men<br/>17.Dinosaurs or cockroaches?<br/>18.Goodbye old advertising axioms<br/>19.No Rearview mirror |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 28/01/2019 | 699.00 | 659.104 AUL | 8969 | 28/01/2019 | 28/01/2019 | Books |