CRM : CUstomer Relationaship Management / Dr. K. Govinda Bhat.

By:

Bhat, K. Govinda

Material type: Text

TextPublication details: New Delhi ; Himalaya Publishing House, 2010.Edition: 2010Description: 236 p. ; HardISBN:

9788184885385

DDC classification:

23 658.812 BHA

Contents:

1. Introduction; 2. CRM Strategy and CRM Building Blocks; 3. Types of CRM; 4. CRM in Marketing; 5. Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success; 6. CRM in e-Business; 7. CRM Planning; 8. CRM Implementation; 9. Sales Force Automation (SFA); 10. Call Centre; 11. CRM and Data Warehousing; 12. HRM in CRM; 13. CRM: Customer Relation Strategy; 14. CRM - Opportunities and Challenges; Case Study...

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.812 BHA (Browse shelf(Opens below))	Available		7761
Books	Tetso College Library Commerce & Management	Non-fiction	658.812 BHA (Browse shelf(Opens below))	Available		7789

1. Introduction;
2. CRM Strategy and CRM Building Blocks;
3. Types of CRM;
4. CRM in Marketing;
5. Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success;
6. CRM in e-Business;
7. CRM Planning;
8. CRM Implementation;
9. Sales Force Automation (SFA);
10. Call Centre;
11. CRM and Data Warehousing;
12. HRM in CRM;
13. CRM: Customer Relation Strategy;
14. CRM - Opportunities and Challenges;
Case Study...

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