Normal view MARC view ISBD view

CRM : CUstomer Relationaship Management /

Bhat, K. Govinda.

CRM : CUstomer Relationaship Management / Dr. K. Govinda Bhat. - 2010 - New Delhi ; Himalaya Publishing House, 2010. - 236 p. ; Hard.

1. Introduction;
2. CRM Strategy and CRM Building Blocks;
3. Types of CRM;
4. CRM in Marketing;
5. Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success;
6. CRM in e-Business;
7. CRM Planning;
8. CRM Implementation;
9. Sales Force Automation (SFA);
10. Call Centre;
11. CRM and Data Warehousing;
12. HRM in CRM;
13. CRM: Customer Relation Strategy;
14. CRM - Opportunities and Challenges;
Case Study...

ISBN: 9788184885385

Dewey Class. No.: 658.812 / BHA

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)